Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.
Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The Art of Mobile Persuasion learn how the world’s most influential brands are transforming the customer relationship through courageous mobile marketing.
Jeff has extended the conversation with a podcast that we will now feature on our website.
In the latest episode, Jeff and POSSIBLE Mobile’s VP of Analytics Brad Gagne discuss how mobile analytics and testing are key to avoiding the fate of creating a one-and-done app.
Episode #18 Description:
The proliferation of mobile applications has spawned a new approach to digital analytics and user testing. Where previously these disciplines focused on behavior and user data within a large screen web browser, mobile applications live outside the browser and come in various screen sizes across many platforms. This presents unique challenges, but it also opens up new opportunities for data-driven optimization. Learn from Brad about which actions are critical to take first, and then what to do next.