100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement
POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern mobile era, apps that Ben Reubenstein and his team have built have been downloaded more than 100 million times. So for this podcast episode, we went back to Ben and asked what changes are coming in decade two. Here’s a hint, while it’s about scale, it is also about one-to-one connections.