The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist)
The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are transforming the customer relationship through courageous mobile marketing. Jeff provides actionable insights on campaigns, trends, and technologies for the world’s most innovative marketers.
Episode 29: Buying into the Need to Listen to Your Customers
In a world upended by new technology and consumer behavior, it’s still wise to rely on customer data and do what has been successful for marketers for decades. Bruce Hershey, VP of Marketing at Tailored Brands, knows his customers at Men’s Wearhouse and Jos A Bank like his job depends on it. Of course, his job does depend on it. Bruce shares how to make the info actionable as well as his views on “shiny objects” and how his team evaluates innovation.