The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist)
The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are transforming the customer relationship through courageous mobile marketing. Jeff provides actionable insights on campaigns, trends, and technologies for the world’s most innovative marketers.
Episode 35: What The First 10 Years of The App Store Tells Us About The Next 10
No one, including those at Apple who created it, expected the App Store to become so robust and important in the lives of mobile users. POSSIBLE Mobile CEO Ben Reubenstein had one of the first 300 apps in the store and now leads a company working on some of the most popular apps, including ones developed for the PGA TOUR, JetBlue, and many apps for Turner Sports. Ben gives us his view of the next decade by reviewing events in the last one.