Driving Utility Brand Loyalty Through Digital Experiences
A utility company is nothing like Uber, Google Maps nor Amazon, yet its customers expect just as sterling a digital experience as they get when they are requesting a car, navigating to a new restaurant, or buying electronics.
Some in the industry are underperforming in the eyes of customers and suffering from a lack of loyalty and even dissatisfaction. But others are using digital experience, including the rolling out of a mobile app, to please users.
This whitepaper provides actionable steps to ensure that your utility company’s digital interactions with customers are all that they can be.