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Apple iterates. What’s important for marketers?

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Apple iterates. What's important for marketers?

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new … Continued

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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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What Google’s AI-First Direction Means for Marketers

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This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

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CES 2017, Where’s the Beef?

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When I landed in Vegas my mood could be described as jaded. That only increased when the nice person handing out badges took extra time to affix a “10+ Years” ribbon to the badge, reminding me how, for me, CES … Continued

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Apps, VR, Voice, Oh My: Tech in 2017

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This article was originally published in LBB Online. Ben Reubenstein, President of POSSIBLE Mobile, predicts four big tech plays in 2017. Many of us were ready to be done with 2016, including me. RIP David Bowie, Prince, Arnold Palmer, and the myriad … Continued

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