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Data Platforms to Unify Your App Analytics: mParticle

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mParticle and POSSIBLE Mobile Partnership

Move from Device-Based to People-Based Analytics & Personalization with mParticle. POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be … Continued

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Responsive Web vs. Mobile App – Where Should You Invest?

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This is one of the most commonly asked questions by our m-commerce clients today. It is also one of the most complex. In many cases, the answer is not so much one or the other, but more a question of … Continued

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Get Smart About Your Mobile Notifications Strategy to Avoid “Tune Out”

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Brad Gagne, VP of Analytics for POSSIBLE Mobile, says it’s critical to look at a combination of metrics to improve your mobile notifications strategy, your user retention rates — and ultimately your app user’s experience. This post originally appeared on the Urban … Continued

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Mobile App Retention – What Reduces Your App Churn?

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Mobile Analytics by POSSIBLE Mobile

According to leading app analytics firm Localytics, about 1 in 4 new app users will abandon an app after a single launch. In fact, 2 out of 3 users will have deleted an app before their 11th session. Clearly, retaining … Continued

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