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What the First 10 Years of the App Store Tells Us About the Next 10

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The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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Being Relevant to Customers Around the Block & Across the Globe

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Being Relevant to Customers Around the Block & Across the Globe - IHG

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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A Glance at Mobile in Q2 2018

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A Glance at Mobile in Q2 2018

Apple and Google have announced coming additions to their mobile operating systems that will give users the opportunity to limit screen time. These “solutions” are not yet available, so it’s premature to venture a prediction on whether many will elect … Continued

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Is limiting the unlimited the way to serve the mobile appetite?

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Is limiting the unlimited the way to serve the mobile appetite for users?

The all-you-can-eat buffet has been described in Food and Wine magazine as “the epitome of American gluttony.” That title is now in jeopardy. To hear Apple and Google these days, mobile has become for some like the Bloomin’ Onion, or … Continued

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How digital natives are making mobile the new prime time

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How digital natives (Gen Z) are making mobile the new prime time

Mobile & Gen Z To misunderstand today’s youth (Gen Z) is to view their digital habits as some sort of tectonic shift. Away from the TV set. Away from mass programming. Away from long-established viewing dayparts. For that to be … Continued

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