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Great Apps Are Magical, But Magic Doesn’t Produce Them

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Danielle Reubenstein Talks About Her 10 Years in App Making

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are … Continued

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Mobile’s First 10 Years Provide Springboard to What’s to Come

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100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern … Continued

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Pete Carroll’s Advice To Mobile Marketers: Orchestrate What You Truly Believe In

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Pete Carroll at Tune's Postback event

Pete Carroll at TUNE’s Postback 2017 Event Leading a mobile initiative is no small task, complicated by factors that may include lack of resources, end user insight, or ambiguity about the mission at hand, among others. What holds some back, … Continued

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Protected: The Next 10 Years in Mobile

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Making Wearables More Actionable and Valuable

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Making Wearables More Actionable and Valuable

Many of us have been drawn to Apple Watch, Fitbit, and other wearables for their health monitoring capabilities. However, health metrics provided by these devices are often presented without context, which can lead to a misunderstanding of what is being … Continued

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