Article

3 things mobile marketers must know ahead of the holidays

Written by:

3 things mobile marketers must know ahead of the holidays

This article was originally published on Mobile Marketer. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season that comes with the holidays. Here are three areas to keep an … Continued

Read more...
Article

Conference advice: Avoid the buzzwords and getting buzzed

Written by:

Conference advice: Avoid the buzzwords and getting buzzed

This article was originally published on The Drum.  For reasons unrelated to festivities post-sundown, in my mind, every conference is tied to a drinking game. The word uttered all too often at mobile marketing conferences from 2007 to 2010 was nascent. I even … Continued

Read more...
Article

Great Apps Are Magical, But Magic Doesn’t Produce Them

Written by:

Danielle Reubenstein Talks About Her 10 Years in App Making

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are … Continued

Read more...
Article

Mobile’s First 10 Years Provide Springboard to What’s to Come

Written by:



100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern … Continued

Read more...
Article

Pete Carroll’s Advice To Mobile Marketers: Orchestrate What You Truly Believe In

Written by:

Pete Carroll at Tune's Postback event

Pete Carroll at TUNE’s Postback 2017 Event Leading a mobile initiative is no small task, complicated by factors that may include lack of resources, end user insight, or ambiguity about the mission at hand, among others. What holds some back, … Continued

Read more...