Article

A Glance at Mobile in Q3 2018

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A Glance at Mobile in Q3 2018

More proof came in 2018 Q3 that mobile apps have a bright present and future. There was, however, a cautionary report about the fate of those apps that fail to deliver a great experience. Here is what you need to … Continued

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Interning at POSSIBLE Mobile: No Coffee Runs Here

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During the summer of 2018, I had the opportunity to intern with POSSIBLE Mobile as an iOS Developer. POSSIBLE Mobile is a digital agency that marries strategy, user experience, and software development to deliver custom solutions across mobile, voice, connected … Continued

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Fall 2018 Apple Event: Flash Briefing

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Fall 2018 Apple Event

This was a day about more, not less. In contrast to the announcement in the Spring that Apple would give customers the ability to limit usage, the company spent nearly two hours touting additions. These included a lower-priced iPhone XR to … Continued

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What’s Coming with iOS 12 Notifications

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What's Coming with iOS 12 Notifications

At Apple’s 2018 Worldwide Developers Conference (WWDC), they announced a variety of feature additions coming to the iOS 12 operating system, including updates to push notifications. Some of these changes will work with your application out of the box, with … Continued

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Conversation design: The right approach to crafting voice interfaces

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Conversation Design

This article was originally published on VentureBeat. Apple’s App Store launch feels like a distant memory now — the glossy buttons, overused gradient, and harsh drop shadows have faded in the rearview for most of us. Similarly, in a few years … Continued

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What the First 10 Years of the App Store Tells Us About the Next 10

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The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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Being Relevant to Customers Around the Block & Across the Globe

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Being Relevant to Customers Around the Block & Across the Globe - IHG

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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Article

A Glance at Mobile in Q2 2018

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A Glance at Mobile in Q2 2018

Apple and Google have announced coming additions to their mobile operating systems that will give users the opportunity to limit screen time. These “solutions” are not yet available, so it’s premature to venture a prediction on whether many will elect … Continued

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A Drive Through SpriteKit

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SpriteKit

When it comes to game development, most people have the fear that it’s challenging to create a simple game. In the past developers relied on low-level languages such as C or C++ to move a character across the screen. Now … Continued

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Is limiting the unlimited the way to serve the mobile appetite?

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Is limiting the unlimited the way to serve the mobile appetite for users?

The all-you-can-eat buffet has been described in Food and Wine magazine as “the epitome of American gluttony.” That title is now in jeopardy. To hear Apple and Google these days, mobile has become for some like the Bloomin’ Onion, or … Continued

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WWDC 2018 Flash Briefing

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WWDC 2018 Flash Briefing

Apple’s Worldwide Developers Conference, WWDC 2018, introduced significant changes coming to platforms and the Apple ecosystem as a whole. The highlights and ramifications for app owners and developers are included in POSSIBLE Mobile’s flash briefing. To receive the flash briefing, … Continued

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How digital natives are making mobile the new prime time

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How digital natives (Gen Z) are making mobile the new prime time

Mobile & Gen Z To misunderstand today’s youth (Gen Z) is to view their digital habits as some sort of tectonic shift. Away from the TV set. Away from mass programming. Away from long-established viewing dayparts. For that to be … Continued

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JetPack, Actions & Slices, Assistant Calling, and More at Google I/O 2018

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Google I/O 2018

Google I/O 2018 This year, POSSIBLE Mobile had the opportunity to send sixteen people from our talented team of developers, designers, QA analysts, and more to Google I/O 2018. It was an exciting time for all of us to learn … Continued

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Are We Past the Point of Making Excuses?

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mobile marketing

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s … Continued

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Swift Codable Protocol Part II: Working with Codable

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Swift Codable Protocol Part II: Working with Codable

Codable is a powerful tool that was introduced into Swift about a year ago. While there are many articles describing how to implement Codable in your projects, I will dive a little deeper and share my experience using Codable while … Continued

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Despite Issues, Mobile Provides “A World of Possibilities”

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Despite Issues, Mobile Provides “A World of Possibilities”

POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, looks back on the Mobile Marketing Association’s Impact conference in New York To describe where we are in mobile, one major brand marketer at the recent Mobile Marketing Association’s Impact conference in New York … Continued

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Swift Codable Protocol Part I: Why Codable?

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Swift Codable Protocol Part I: Why Codable?

Codable; the data-parsing dream come true! TLDR; Data parsing is a necessity in most mobile application development. Theoretically, parsing methods are straightforward and predictable, but in reality they can be complex and prone to bugs. As an application’s scope is … Continued

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Buying into the Need to Listen to Your Customers

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Buying into the Need to Listen to Your Customers

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most … Continued

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Tech, Tastes, & Tunes: 5 SXSW Takeaways from a Content Strategist

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Private: Tech, Tastes, & Tunes: 5 SXSW Takeaways from a Content Strategist

This year, I was fortunate enough to represent POSSIBLE Mobile at SXSW in Austin, Texas. I was ecstatic to experience the interactive portion of SXSW, explore the city of Austin, and spend time with my colleagues from other POSSIBLE offices. … Continued

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Android Data Binding: Tips & Tricks

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Android Data Binding Tips and Tricks

Why Use Data Binding? First introduced at Google I/O in 2015, Data Binding brought much excitement to Android developers. Because accessor methods can be placed directly into the xml, it allows for less boilerplate code, more testing, and direct object … Continued

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Bank on an Evolving Mobile User

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mobile banking

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most … Continued

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Partner Post: How Top Brands Are Using Rich Push Notifications to Drive Results

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This article originally appeared on Urban Airship’s blog. I recently co-presented a webinar along with POSSIBLE Mobile’s Jeff Hasen to give marketers the tools they need to start using rich notifications in their marketing mix.  According to Forrester, only 8% of the … Continued

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From Why Mobile to Where Within the Customer Journey

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From Why Mobile to Where Within the Customer Journey

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most … Continued

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Article

HomePod Hype

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HomePod Hype

Originally set to release in fall of 2017, the long-awaited appearance of the HomePod is here. The smart speaker will ship on Friday, February 9th and is currently available for preorder. Now to decide whether it’s worth all the hype. … Continued

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Webinar | A Rich Push Notification is Worth 1,000 Words

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Webinar | A Rich Push Notification is Worth 1,000 Words

Tuesday, February 6 – 9:00 AM PT / 12:00 PM ET Are you regularly using rich push notifications today? If not, why not? Whether it’s a workflow issue or seems like it’s all just too complicated, we want to give … Continued

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Bye Bye Project Tango, Hello ARCore

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Bye Bye Tango, Hello ARCore

AR experiences focus around integrating virtual content into the real world through a device’s camera. Weeks after Apple unveiled their SDK, ARKit, Google announced their own AR platform with ARCore. You may be thinking about Google’s initial foray into AR … Continued

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Article

Whoa Means No for Many CES 2018 Products

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Whoa Means No for Many CES 2018 Products

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s … Continued

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Article

Mobile Advanced but 2017 Was a Year for Baby Steps in Personalization

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Mobile Advanced but 2017 Was a Year for Baby Steps in Personalization

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most … Continued

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Article

Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

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Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

This interview originally appeared on Kantar Retail’s blog, a fellow WPP company. Next year looks set to be the year of voice. Kantar Retail’s ShopperScape® found that 12% of U.S. households owned either an Echo or a Google Home device … Continued

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How to Design an Engaging AR Experience

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How to design an Engaging AR Experience

With the recent unveiling of ARKit for iOS and ARCore for Android, augmented reality (AR) has taken the mobile world by storm.  AR apps have popped up across an array of verticals including retail, gaming, travel, education, and healthcare.  In … Continued

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Article

Mobile Gets Credit for Cyber Monday & Black Friday High Sales

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Mobile Gets Credit for Cyber Monday & Black Friday High Sales

Mobile Sales Skyrocket During Cyber Monday & Black Friday This year’s Black Friday and Cyber Monday sales numbers skyrocketed in comparison to previous years, which can be largely credited to mobile. Year after year, we continually hear the phrase “breaking … Continued

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ARKit: Get Ahead of the Enterprise Curve

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With the release of iOS 11 in September, Apple has delivered ARKit, which makes the iPhone the largest augmented reality platform in the world. Much like artificial intelligence, people are enthusiastic about AR, and we have yet to realize its … Continued

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Article

3 things mobile marketers must know ahead of the holidays

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3 things mobile marketers must know ahead of the holidays

This article was originally published on Mobile Marketer. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season that comes with the holidays. Here are three areas to keep an … Continued

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Article

Apple iterates. What’s important for marketers?

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Apple iterates. What's important for marketers?

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new … Continued

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Article

Code Signing Updates in Xcode 9

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Code Signing Updates in Xcode 9

In my last article regarding Xcode 8, I wrote about the latest additions in code signing. Whereas last year Xcode’s headlining feature was automatic signing, this year Apple is giving us more granular, manual control when exporting IPAs from the … Continued

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Article

Great Apps Are Magical, But Magic Doesn’t Produce Them

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Danielle Reubenstein Talks About Her 10 Years in App Making

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are … Continued

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Article

Mobile’s First 10 Years Provide Springboard to What’s to Come

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100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern … Continued

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Mobile Marketing Association’s CEO & CMO Summit

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Mobile Marketing Association's CEO & CMO Summit

Key Takeaways from Mobile Marketing Association’s CEO & CMO Summit Last month, I had the fortunate opportunity to attend Mobile Marketing Association’s annual CEO & CMO Summit. The event was recommended by a colleague and it exceeded all of my … Continued

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Dynamic Typography & Adaptive Layouts

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Dynamic Typography & Adaptive Layouts

Apple has set an example that accessibility should be a natural, integrated part of iOS. They turned accessibility into a competitive advantage. If doing the right thing isn’t motivation enough, following Apple’s lead and building inclusively means your app can … Continued

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Article

Data Platforms to Unify Your App Analytics: mParticle

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mParticle and POSSIBLE Mobile Partnership

Move from Device-Based to People-Based Analytics & Personalization with mParticle. POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be … Continued

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Article

David Salyers Attending MMA’s CEO & CMO Summit

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POSSIBLE Mobile Attending the MMA CEO & CMO Summit

The MMA CEO & CMO Summit is an exclusive, invite-only, family inclusive event in Napa Valley, CA, where global thought leaders are joined together to shape the future of marketing and build lasting relationships. Our Director of Business Development, David … Continued

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Article

#Hashtag Sports 2017

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#Hashtag Sports

#Hashtag Sports 2017: Sports Industry Remains Leader in All Things Digital Two weeks ago I attended the #Hashtag Sports conference in New York. The conference is all about “The Connected Fan” and although it’s a relatively new event, I was … Continued

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Best in Show: My Top Picks for UX/UI

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Favorite UX/UI Features of the Human Interface Guidelines The Android and iOS Human Interface Guidelines not only help make your app beautiful, these features also enhance the mobile experience of your users. Below you’ll find my top picks from the Human … Continued

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Article

Making Wearables More Actionable and Valuable

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Making Wearables More Actionable and Valuable

Many of us have been drawn to Apple Watch, Fitbit, and other wearables for their health monitoring capabilities. However, health metrics provided by these devices are often presented without context, which can lead to a misunderstanding of what is being … Continued

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Article

Four Problems Your App’s Architecture Should Solve

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This year marks the 10th anniversary of the iPhone’s launch, but next year marks an even more important 10th anniversary—the launch of the App Store. With the App Store came the app economy and the steady evolution of the app … Continued

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Article

Betting Some of Your Chips On Mobile Marketing

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Betting Some of Your Chips on Mobile Marketing

Snack giant Frito-Lay solves problems for consumers, often via mobile devices. POSSIBLE Mobile Senior Strategist, Jeff Hasen, interviewed the Senior Director of Marketing for Frito-Lay North America, Bart LaCount, for episode 19 of Jeff’s podcast The Art of Mobile Persuasion. In this … Continued

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Article

VUI: How to Design for an Invisible Interface

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This article originally appeared in the Mobile Marketer. To those in the know, VUI is pronounced “vooey,” and it stands for Voice User Interface. It even has its own bad joke. Because voice control lacks a screen, there’s nothing to … Continued

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Article

Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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Six Important Ways that Apple’s Revamped App Store Affects Marketers

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What Marketers Should Pay Attention to with Apple’s App Store Redesign Any objective list of visionary tech companies would include Apple. Yet during its most behavior-changing period – think 2007 when the iPhone came out – Apple’s CEO Steve Jobs … Continued

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Article

Apple sets up a decision between privacy and personalization

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This article was originally published on The Drum.  While way short of a doomsday scenario, marketers hearing about the coming autoplay video blocking and anti-tracking options on Safari should view the news out of Apple‘s WWDC 2017 as a mandatory call … Continued

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Article

Favorite Announcements from Google I/O 2017

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I’ve attended Google I/O, Google’s annual developer conference, for the last 4 years in a row. I/O 2017 was hands down the best of them all. The biggest reason for saying that is not because of the new products and … Continued

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Article

What Google’s AI-First Direction Means for Marketers

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This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

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Article

Mobile Apps Unlocked

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Mobile Apps Unlocked Vegas

Key Takeaways from Mobile Apps Unlocked (MAU) ’17 A few weeks ago, I attended Mobile Apps Unlocked (MAU) in Las Vegas. MAU is a summit where the mobile growth community gathers annually. I was told in advance that the event … Continued

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Article

Exploring VRLA 2017

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VRLA

Takeaways from the Virtual Reality LA Conference In April I attended Virtual Reality LA (VRLA) to check out the state of VR a year after the launch of the Oculus Rift and HTC Vive. These two devices started the mass … Continued

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Article

Learn you a Network Security Config for Great Good!

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Learn you a Network Security Config for Great Good!

Last year, Android Nougat (7.0+) introduced the network security config, which can complicate debugging and testing HTTPS calls. Previous versions of Android allowed users to install SSL certificates onto their device that could decrypt all the SSL network traffic on … Continued

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Article

POSSIBLE Mobile Atlanta Celebrates Successful Q1 at Topgolf

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Q1 Event in Atlanta On Thursday, May 4th, the POSSIBLE Mobile Atlanta office celebrated a successful first quarter by going to Topgolf Atlanta Midtown. The team bonded over good food, drinks, and several games of topgolf. POSSIBLE Mobile celebrates their … Continued

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Article

POSSIBLE Mobile Denver Celebrates Successful Q1 by Giving Back

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Every quarter, POSSIBLE Mobile praises their employees by dedicating a workday to go do something fun as a team. In the past, the event has consisted of baseball games, arcade bars, and even curling, but this year the team decided … Continued

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Article

Avoid the Fate of Creating a One-and-Done App

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Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.  Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The … Continued

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Article

A Developer’s Guide to Implementing Chromecast

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With the release of the original Chromecast in 2013, Google immediately had a hit on their hands. Consumers were able to quickly and seamlessly broadcast media from mobile devices onto their TVs. Google also provided a framework for mobile app … Continued

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Article

From Print to Mobile Design

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Throughout college, almost every design professor asked me, “Where do you see yourself in five years?” Seems like a simple question, but how was I supposed to know? I sure hoped I would end up somewhere I’m happy, successful, challenged, … Continued

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Article

Count On, and Plan For, Even Greater Expectations from Mobile Users

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I’m hardly the first son-in-law to shake his head at something his wife’s mother said, but I could be the only one to do so as a result of hearing: “How come I can’t stop my Angry Birds game on … Continued

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Article

Going Native

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“Above all else, our brand wants to create a unique experience for our users.” Sound familiar? Being unique is a choice that should be entered into carefully when it comes to mobile design. Users have grown very familiar with their … Continued

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Article

The Roadmap Less Traveled

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If you’re not planning and executing, you’re not discovering. If you’re not analyzing and adapting, you’re not evolving. Without a vision, you don’t have alignment. So, what does this all mean? It’s important for a company to clearly define their … Continued

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Article

Scratching the Surface – Why Testing on Mobile is Different

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Every design task reaps benefits from doing user testing. No matter which design space you practice in, user testing provides valuable feedback you cannot get from inside the walls of your design team. However, when it comes to mobile, user … Continued

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Article

Key Takeaways from Sloan Sports Analytics Conference

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Last week we attended the 11th annual Sloan Sports Analytics Conference (SSAC) held in Boston. Sports is a huge part of our DNA at POSSIBLE Mobile — we entered the iPhone era together with the sports industry so this conference … Continued

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Article

Adiós, Mobile World Congress!

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Mobile World Congress represents a macrocosm of the technology landscape. The conference has long outgrown the narrower definition of the word Mobile that was chosen in 2007 to generically represent the industry. As attendees make their way around halls 1 … Continued

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Article

Developing Android TV and Mobile Apps Together

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The idea that an Android mobile app and an Android TV app should be developed separately from one another is a common misconception. Separating the Android TV development process from the mobile process can create confusion, duplicate feature requests, and … Continued

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Article

POSSIBLE Mobile Atlanta Celebrates 4th Quarter

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The POSSIBLE Mobile Atlanta office celebrated a successful 4th quarter by going out of their comfort zones at iFLY Indoor Skydiving. iFLY is a brand-new indoor skydiving facility that just opened in Atlanta, and POSSIBLE Mobile was one of the … Continued

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Article

Project Insights: Tracking a Project’s Burn

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Do you want your project to be completed on time and on budget? Of course you do. However, it’s more complicated than you may think. Every project is unique and there are countless variables that come into play. When estimates … Continued

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Article

POSSIBLE Mobile Denver Celebrates 4th Quarter

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On Wednesday, January 25th, the POSSIBLE Mobile Denver team celebrated their outstanding fourth quarter at FTW Arcade. Following a detailed presentation held in the office, the team headed over to the arcade to socialize over drinks, food, and an array … Continued

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Article

The Evolution of Smart Television: Android TV & Apple TV

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Origins of the Smart TV Smart TV platforms have come a long way since they were first released. The initial smart TV platform was announced by Apple in 2006 and released for public consumption in 2007. It was revolutionary. At the time, … Continued

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Article

An Introduction to Code Architecture

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When you first learn how to code, the goal is just to get something working. To get going, you can make a simple layout, add in some data, respond to some user input, and throw all that into one giant … Continued

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Article

CES 2017, Where’s the Beef?

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When I landed in Vegas my mood could be described as jaded. That only increased when the nice person handing out badges took extra time to affix a “10+ Years” ribbon to the badge, reminding me how, for me, CES … Continued

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Article

Apps, VR, Voice, Oh My: Tech in 2017

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This article was originally published in LBB Online. Ben Reubenstein, President of POSSIBLE Mobile, predicts four big tech plays in 2017. Many of us were ready to be done with 2016, including me. RIP David Bowie, Prince, Arnold Palmer, and the myriad … Continued

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Article

Responsive Web vs. Mobile App – Where Should You Invest?

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This is one of the most commonly asked questions by our m-commerce clients today. It is also one of the most complex. In many cases, the answer is not so much one or the other, but more a question of … Continued

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Article

The Great Swift 3 Migration

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Xcode 8.2 is released, and with it the announcement that it is the final version to support Swift 2.3. If your project hasn’t been migrated to Swift 3 yet, it’s time to join the Great Swift 3 Migration. Having just … Continued

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Article

Project Insights: Planning Sprints

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If you’re always sprinting to the finish, you probably didn’t have a good plan from the start. In this Project Insights article, we’ll cover the planning steps you can take to minimize risk associated with a complex mobile development project. … Continued

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Article

Mobile Dominates Holiday Shopping

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Shopping on mobile devices continued to accelerate through the 2016 Thanksgiving holiday, which brought record breaking sales through mobile apps provided by major retailers. Adobe reported that over $771 million in sales came from mobile devices while Walmart also saw … Continued

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Article

Get Smart About Your Mobile Notifications Strategy to Avoid “Tune Out”

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Brad Gagne, VP of Analytics for POSSIBLE Mobile, says it’s critical to look at a combination of metrics to improve your mobile notifications strategy, your user retention rates — and ultimately your app user’s experience. This post originally appeared on the Urban … Continued

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Article

POSSIBLE Mobile at Droidcon London 2016

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Here at POSSIBLE Mobile we like to send our people off to conferences to expand their skill sets and learn about new trends in the industry. This year, seven of us decided to venture out to Droidcon London. We found … Continued

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Article

Welcome to iOS 10

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iOS 10 hits devices today! What should you be thinking about in order to make sure your app feels right at home on the updated platform? There’s one core philosophy to keep in mind when developing for iOS 10: “…place … Continued

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