Article

Acknowledging That You Need a Digital Transformation Is Only Step One

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Acknowledging That You Need a Digital Transformation Is Only Step One

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) Episode 21: Digital Transformation The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and … Continued

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Recap: Mobile World Congress Americas (MWCA) 2017

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Recap: Mobile World Congress Americas (MWCA) 2017

Key Themes & Trends We Heard at MWCA 2017 Mobile World Congress took the event to America this year, specifically to the Golden City. The venue’s floor was full of new products, startup services, and a slew of conversations around … Continued

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What’s next for mobile technology? This tech CEO weighs in.

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What's next for mobile? This tech CEO weighs in.

When the first iPhone was released over 10 years ago, few people understood the real potential smartphones had. At the time, there was no app store. There were only your basic iPhone OS applications and access to web browsing through … Continued

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Apple iterates. What’s important for marketers?

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Apple iterates. What's important for marketers?

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new … Continued

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Code Signing Updates in Xcode 9

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Code Signing Updates in Xcode 9

In my last article regarding Xcode 8, I wrote about the latest additions in code signing. Whereas last year Xcode’s headlining feature was automatic signing, this year Apple is giving us more granular, manual control when exporting IPAs from the … Continued

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Great Apps Are Magical, But Magic Doesn’t Produce Them

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Danielle Reubenstein Talks About Her 10 Years in App Making

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are … Continued

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Mobile’s First 10 Years Provide Springboard to What’s to Come

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100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern … Continued

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Mobile Marketing Association’s CEO & CMO Summit

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Mobile Marketing Association's CEO & CMO Summit

Key Takeaways from Mobile Marketing Association’s CEO & CMO Summit Last month, I had the fortunate opportunity to attend Mobile Marketing Association’s annual CEO & CMO Summit. The event was recommended by a colleague and it exceeded all of my … Continued

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Dynamic Typography & Adaptive Layouts

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Dynamic Typography & Adaptive Layouts

Apple has set an example that accessibility should be a natural, integrated part of iOS. They turned accessibility into a competitive advantage. If doing the right thing isn’t motivation enough, following Apple’s lead and building inclusively means your app can … Continued

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Data Platforms to Unify Your App Analytics: mParticle

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mParticle and POSSIBLE Mobile Partnership

Move from Device-Based to People-Based Analytics & Personalization with mParticle. POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be … Continued

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David Salyers Attending MMA’s CEO & CMO Summit

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POSSIBLE Mobile Attending the MMA CEO & CMO Summit

The MMA CEO & CMO Summit is an exclusive, invite-only, family inclusive event in Napa Valley, CA, where global thought leaders are joined together to shape the future of marketing and build lasting relationships. Our Director of Business Development, David … Continued

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#Hashtag Sports 2017

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#Hashtag Sports

#Hashtag Sports 2017: Sports Industry Remains Leader in All Things Digital Two weeks ago I attended the #Hashtag Sports conference in New York. The conference is all about “The Connected Fan” and although it’s a relatively new event, I was … Continued

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Best in Show: My Top Picks for UX/UI

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Favorite UX/UI Features of the Human Interface Guidelines The Android and iOS Human Interface Guidelines not only help make your app beautiful, these features also enhance the mobile experience of your users. Below you’ll find my top picks from the Human … Continued

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Making Wearables More Actionable and Valuable

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Making Wearables More Actionable and Valuable

Many of us have been drawn to Apple Watch, Fitbit, and other wearables for their health monitoring capabilities. However, health metrics provided by these devices are often presented without context, which can lead to a misunderstanding of what is being … Continued

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Four Problems Your App’s Architecture Should Solve

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This year marks the 10th anniversary of the iPhone’s launch, but next year marks an even more important 10th anniversary—the launch of the App Store. With the App Store came the app economy and the steady evolution of the app … Continued

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Betting Some of Your Chips On Mobile Marketing

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Betting Some of Your Chips on Mobile Marketing

Snack giant Frito-Lay solves problems for consumers, often via mobile devices. POSSIBLE Mobile Senior Strategist, Jeff Hasen, interviewed the Senior Director of Marketing for Frito-Lay North America, Bart LaCount, for episode 19 of Jeff’s podcast The Art of Mobile Persuasion. In this … Continued

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VUI: How to Design for an Invisible Interface

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This article originally appeared in the Mobile Marketer. To those in the know, VUI is pronounced “vooey,” and it stands for Voice User Interface. It even has its own bad joke. Because voice control lacks a screen, there’s nothing to … Continued

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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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Six Important Ways that Apple’s Revamped App Store Affects Marketers

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What Marketers Should Pay Attention to with Apple’s App Store Redesign Any objective list of visionary tech companies would include Apple. Yet during its most behavior-changing period – think 2007 when the iPhone came out – Apple’s CEO Steve Jobs … Continued

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Apple sets up a decision between privacy and personalization

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This article was originally published on The Drum.  While way short of a doomsday scenario, marketers hearing about the coming autoplay video blocking and anti-tracking options on Safari should view the news out of Apple‘s WWDC 2017 as a mandatory call … Continued

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Favorite Announcements from Google I/O 2017

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I’ve attended Google I/O, Google’s annual developer conference, for the last 4 years in a row. I/O 2017 was hands down the best of them all. The biggest reason for saying that is not because of the new products and … Continued

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What Google’s AI-First Direction Means for Marketers

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This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

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Mobile Apps Unlocked

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Mobile Apps Unlocked Vegas

Key Takeaways from Mobile Apps Unlocked (MAU) ’17 A few weeks ago, I attended Mobile Apps Unlocked (MAU) in Las Vegas. MAU is a summit where the mobile growth community gathers annually. I was told in advance that the event … Continued

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Exploring VRLA 2017

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VRLA

Takeaways from the Virtual Reality LA Conference In April I attended Virtual Reality LA (VRLA) to check out the state of VR a year after the launch of the Oculus Rift and HTC Vive. These two devices started the mass … Continued

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Learn you a Network Security Config for Great Good!

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Learn you a Network Security Config for Great Good!

Last year, Android Nougat (7.0+) introduced the network security config, which can complicate debugging and testing HTTPS calls. Previous versions of Android allowed users to install SSL certificates onto their device that could decrypt all the SSL network traffic on … Continued

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POSSIBLE Mobile Atlanta Celebrates Successful Q1 at Topgolf

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Q1 Event in Atlanta On Thursday, May 4th, the POSSIBLE Mobile Atlanta office celebrated a successful first quarter by going to Topgolf Atlanta Midtown. The team bonded over good food, drinks, and several games of topgolf. POSSIBLE Mobile celebrates their … Continued

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POSSIBLE Mobile Denver Celebrates Successful Q1 by Giving Back

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Every quarter, POSSIBLE Mobile praises their employees by dedicating a workday to go do something fun as a team. In the past, the event has consisted of baseball games, arcade bars, and even curling, but this year the team decided … Continued

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Avoid the Fate of Creating a One-and-Done App

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Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.  Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The … Continued

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A Developer’s Guide to Implementing Chromecast

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With the release of the original Chromecast in 2013, Google immediately had a hit on their hands. Consumers were able to quickly and seamlessly broadcast media from mobile devices onto their TVs. Google also provided a framework for mobile app … Continued

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From Print to Mobile Design

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Throughout college, almost every design professor asked me, “Where do you see yourself in five years?” Seems like a simple question, but how was I supposed to know? I sure hoped I would end up somewhere I’m happy, successful, challenged, … Continued

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Count On, and Plan For, Even Greater Expectations from Mobile Users

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I’m hardly the first son-in-law to shake his head at something his wife’s mother said, but I could be the only one to do so as a result of hearing: “How come I can’t stop my Angry Birds game on … Continued

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Going Native

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“Above all else, our brand wants to create a unique experience for our users.” Sound familiar? Being unique is a choice that should be entered into carefully when it comes to mobile design. Users have grown very familiar with their … Continued

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The Roadmap Less Traveled

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If you’re not planning and executing, you’re not discovering. If you’re not analyzing and adapting, you’re not evolving. Without a vision, you don’t have alignment. So, what does this all mean? It’s important for a company to clearly define their … Continued

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Scratching the Surface – Why Testing on Mobile is Different

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Every design task reaps benefits from doing user testing. No matter which design space you practice in, user testing provides valuable feedback you cannot get from inside the walls of your design team. However, when it comes to mobile, user … Continued

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Key Takeaways from Sloan Sports Analytics Conference

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Last week we attended the 11th annual Sloan Sports Analytics Conference (SSAC) held in Boston. Sports is a huge part of our DNA at POSSIBLE Mobile — we entered the iPhone era together with the sports industry so this conference … Continued

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Adiós, Mobile World Congress!

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Mobile World Congress represents a macrocosm of the technology landscape. The conference has long outgrown the narrower definition of the word Mobile that was chosen in 2007 to generically represent the industry. As attendees make their way around halls 1 … Continued

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Developing Android TV and Mobile Apps Together

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The idea that an Android mobile app and an Android TV app should be developed separately from one another is a common misconception. Separating the Android TV development process from the mobile process can create confusion, duplicate feature requests, and … Continued

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POSSIBLE Mobile Atlanta Celebrates 4th Quarter

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The POSSIBLE Mobile Atlanta office celebrated a successful 4th quarter by going out of their comfort zones at iFLY Indoor Skydiving. iFLY is a brand-new indoor skydiving facility that just opened in Atlanta, and POSSIBLE Mobile was one of the … Continued

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Project Insights: Tracking a Project’s Burn

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Do you want your project to be completed on time and on budget? Of course you do. However, it’s more complicated than you may think. Every project is unique and there are countless variables that come into play. When estimates … Continued

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POSSIBLE Mobile Denver Celebrates 4th Quarter

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On Wednesday, January 25th, the POSSIBLE Mobile Denver team celebrated their outstanding fourth quarter at FTW Arcade. Following a detailed presentation held in the office, the team headed over to the arcade to socialize over drinks, food, and an array … Continued

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Article

The Evolution of Smart Television: Android TV & Apple TV

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Origins of the Smart TV Smart TV platforms have come a long way since they were first released. The initial smart TV platform was announced by Apple in 2006 and released for public consumption in 2007. It was revolutionary. At the time, … Continued

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An Introduction to Code Architecture

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When you first learn how to code, the goal is just to get something working. To get going, you can make a simple layout, add in some data, respond to some user input, and throw all that into one giant … Continued

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CES 2017, Where’s the Beef?

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When I landed in Vegas my mood could be described as jaded. That only increased when the nice person handing out badges took extra time to affix a “10+ Years” ribbon to the badge, reminding me how, for me, CES … Continued

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Apps, VR, Voice, Oh My: Tech in 2017

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This article was originally published in LBB Online. Ben Reubenstein, President of POSSIBLE Mobile, predicts four big tech plays in 2017. Many of us were ready to be done with 2016, including me. RIP David Bowie, Prince, Arnold Palmer, and the myriad … Continued

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Article

Responsive Web vs. Mobile App – Where Should You Invest?

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This is one of the most commonly asked questions by our m-commerce clients today. It is also one of the most complex. In many cases, the answer is not so much one or the other, but more a question of … Continued

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Article

The Great Swift 3 Migration

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Xcode 8.2 is released, and with it the announcement that it is the final version to support Swift 2.3. If your project hasn’t been migrated to Swift 3 yet, it’s time to join the Great Swift 3 Migration. Having just … Continued

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Project Insights: Planning Sprints

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If you’re always sprinting to the finish, you probably didn’t have a good plan from the start. In this Project Insights article, we’ll cover the planning steps you can take to minimize risk associated with a complex mobile development project. … Continued

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Article

Mobile Dominates Holiday Shopping

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Shopping on mobile devices continued to accelerate through the 2016 Thanksgiving holiday, which brought record breaking sales through mobile apps provided by major retailers. Adobe reported that over $771 million in sales came from mobile devices while Walmart also saw … Continued

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Get Smart About Your Mobile Notifications Strategy to Avoid “Tune Out”

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Brad Gagne, VP of Analytics for POSSIBLE Mobile, says it’s critical to look at a combination of metrics to improve your mobile notifications strategy, your user retention rates — and ultimately your app user’s experience. This post originally appeared on the Urban … Continued

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POSSIBLE Mobile at Droidcon London 2016

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Here at POSSIBLE Mobile we like to send our people off to conferences to expand their skill sets and learn about new trends in the industry. This year, seven of us decided to venture out to Droidcon London. We found … Continued

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Welcome to iOS 10

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iOS 10 hits devices today! What should you be thinking about in order to make sure your app feels right at home on the updated platform? There’s one core philosophy to keep in mind when developing for iOS 10: “…place … Continued

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Conference advice: Avoid the buzzwords and getting buzzed

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Conference advice: Avoid the buzzwords and getting buzzed

This article was originally published on The Drum.  For reasons unrelated to festivities post-sundown, in my mind, every conference is tied to a drinking game. The word uttered all too often at mobile marketing conferences from 2007 to 2010 was nascent. I even … Continued

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Android Quick Tip: Testing Your App Being Killed in the Background

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Android Quick Tip: Testing Your App Being Killed in the Background

Of the several steps of the Android Activity Lifecycle, onDestroy() can be one of the more frustrating. Ideally, it’s called whenever your activity is killed. This can happen when you call finish() on your Activity. However in some other cases … Continued

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