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It’s Digital and Brick and Mortar Retail This Holiday Marketing Season

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It’s Digital and Brick and Mortar Retail This Holiday Season

To listen to the likes of those who hype, intentionally misinform, or peddle preposterous predictions like the supposed end of mobile apps, brick and mortar stores will be deserted this holiday season while consumers in overwhelming numbers will go mobile-only … Continued

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Why in-app search indexing boosts user retention

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Why in-app search indexing boosts user retention

While mobile web and app store search are key acquisition channels, it’s critical to retain users by optimizing your in-app search tools. The average smartphone user is said to have around 80 apps on a single device. Depending on users’ … Continued

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A Glance at Mobile in Q3 2018

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A Glance at Mobile in Q3 2018

More proof came in 2018 Q3 that mobile apps have a bright present and future. There was, however, a cautionary report about the fate of those apps that fail to deliver a great experience. Here is what you need to … Continued

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Interning at POSSIBLE Mobile: No Coffee Runs Here

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During the summer of 2018, I had the opportunity to intern with POSSIBLE Mobile as an iOS Developer. POSSIBLE Mobile is a digital agency that marries strategy, user experience, and software development to deliver custom solutions across mobile, voice, connected … Continued

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Fall 2018 Apple Event: Flash Briefing

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Fall 2018 Apple Event

This was a day about more, not less. In contrast to the announcement in the Spring that Apple would give customers the ability to limit usage, the company spent nearly two hours touting additions. These included a lower-priced iPhone XR to … Continued

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