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What Google’s AI-First Direction Means for Marketers

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This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

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A Developer’s Guide to Implementing Chromecast

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With the release of the original Chromecast in 2013, Google immediately had a hit on their hands. Consumers were able to quickly and seamlessly broadcast media from mobile devices onto their TVs. Google also provided a framework for mobile app … Continued

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Developing Android TV and Mobile Apps Together

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The idea that an Android mobile app and an Android TV app should be developed separately from one another is a common misconception. Separating the Android TV development process from the mobile process can create confusion, duplicate feature requests, and … Continued

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