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HomePod Hype

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HomePod Hype

Originally set to release in fall of 2017, the long-awaited appearance of the HomePod is here. The smart speaker will ship on Friday, February 9th and is currently available for preorder. Now to decide whether it’s worth all the hype. … Continued

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Bye Bye Project Tango, Hello ARCore

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Bye Bye Tango, Hello ARCore

AR experiences focus around integrating virtual content into the real world through a device’s camera. Weeks after Apple unveiled their SDK, ARKit, Google announced their own AR platform with ARCore. You may be thinking about Google’s initial foray into AR … Continued

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Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

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Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

This interview originally appeared on Kantar Retail’s blog, a fellow WPP company. Next year looks set to be the year of voice. Kantar Retail’s ShopperScape® found that 12% of U.S. households owned either an Echo or a Google Home device … Continued

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How to Design an Engaging AR Experience

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How to design an Engaging AR Experience

With the recent unveiling of ARKit for iOS and ARCore for Android, augmented reality (AR) has taken the mobile world by storm.  AR apps have popped up across an array of verticals including retail, gaming, travel, education, and healthcare.  In … Continued

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ARKit: Get Ahead of the Enterprise Curve

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With the release of iOS 11 in September, Apple has delivered ARKit, which makes the iPhone the largest augmented reality platform in the world. Much like artificial intelligence, people are enthusiastic about AR, and we have yet to realize its … Continued

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