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Mobile Strategy Essentials: A Q&A with Jeff Hasen

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Mobile Strategy Essentials: A Q&A with Jeff Hasen

This article was originally published on the Carnival.io blog. Mobile Strategy Essentials with POSSIBLE Mobile: A Q&A with Jeff Hasen, Mobile Strategist When it comes to mobile, interacting with your favorite brands is either the greatest experience ever, or is … Continued

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Mobile Marketing: 8 Essentials for Getting it Right

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Mobile Marketing: 8 Essentials for Getting it Right

This article was originally published on Urban Airship’s blog. “Mobile is not a channel. Mobile is an opportunity to transform your business” said Thomas Husson, Forrester VP and Principal Analyst in Urban Airships’s recent webinar. A big part of that transformation is doing … Continued

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3 things mobile marketers must know ahead of the holidays

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3 things mobile marketers must know ahead of the holidays

This article was originally published on Mobile Marketer. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season that comes with the holidays. Here are three areas to keep an … Continued

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Recap: Mobile World Congress Americas (MWCA) 2017

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Recap: Mobile World Congress Americas (MWCA) 2017

Key Themes & Trends We Heard at MWCA 2017 Mobile World Congress took the event to America this year, specifically to the Golden City. The venue’s floor was full of new products, startup services, and a slew of conversations around … Continued

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Apple iterates. What’s important for marketers?

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Apple iterates. What's important for marketers?

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new … Continued

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