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Mobile Apps Unlocked Vegas

Key Takeaways from Mobile Apps Unlocked (MAU) ’17 A few weeks ago, I attended Mobile Apps Unlocked (MAU) in Las Vegas. MAU is a summit where the mobile growth community gathers annually. I was told in advance that the event … Continued

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Avoid the Fate of Creating a One-and-Done App

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Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.  Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The … Continued

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Adiós, Mobile World Congress!

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Mobile World Congress represents a macrocosm of the technology landscape. The conference has long outgrown the narrower definition of the word Mobile that was chosen in 2007 to generically represent the industry. As attendees make their way around halls 1 … Continued

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