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WWDC 2019 Flash Briefing

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WWDC 2019: Flash Briefing

WWDC 2019: What you need to know Yesterday, June 3rd, 2019, Apple kicked off WWDC 2019, its annual developer conference. This briefing reviews the major announcements and offers POSSIBLE Mobile’s view on the opportunities for our clients and other brands. … Continued

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And the Machines Will Wrap Us like Blankets…

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Machine learning wrapping us like blankets

Machine learning will soon become a default in tech, not just a ‘nice to have.’ The machines are watching and learning. From our news to our photos, machine learning is starting to influence our lives in subtle ways that will … Continued

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Apple Event Recap: “It’s Showtime”

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Apple Event Recap: It's Showtime

On Monday, March 25th,  Apple hosted a special event at the Steve Jobs Theatre which they ironically called “It’s Showtime.” Instead of a two-hour keynote showing off business stats and fancy new hardware per usual, Apple used “It’s Showtime” to … Continued

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Fall 2018 Apple Event: Flash Briefing

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Fall 2018 Apple Event

This was a day about more, not less. In contrast to the announcement in the Spring that Apple would give customers the ability to limit usage, the company spent nearly two hours touting additions. These included a lower-priced iPhone XR to … Continued

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Is limiting the unlimited the way to serve the mobile appetite?

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Is limiting the unlimited the way to serve the mobile appetite for users?

The all-you-can-eat buffet has been described in Food and Wine magazine as “the epitome of American gluttony.” That title is now in jeopardy. To hear Apple and Google these days, mobile has become for some like the Bloomin’ Onion, or … Continued

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