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Acceleration 2017: 18 Mobile App Brands Share Key Insights

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Acceleration 2017

Acceleration 2017 A few weeks ago, I attended Acceleration in New York for the second year in a row. Acceleration, presented by mParticle, is a relatively young event that brings together commercial app leaders. The event has quickly become a … Continued

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POSSIBLE Mobile Denver Celebrates Successful Q1 by Giving Back

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Every quarter, POSSIBLE Mobile praises their employees by dedicating a workday to go do something fun as a team. In the past, the event has consisted of baseball games, arcade bars, and even curling, but this year the team decided … Continued

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Count On, and Plan For, Even Greater Expectations from Mobile Users

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I’m hardly the first son-in-law to shake his head at something his wife’s mother said, but I could be the only one to do so as a result of hearing: “How come I can’t stop my Angry Birds game on … Continued

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Scratching the Surface – Why Testing on Mobile is Different

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Every design task reaps benefits from doing user testing. No matter which design space you practice in, user testing provides valuable feedback you cannot get from inside the walls of your design team. However, when it comes to mobile, user … Continued

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Apps, VR, Voice, Oh My: Tech in 2017

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This article was originally published in LBB Online. Ben Reubenstein, President of POSSIBLE Mobile, predicts four big tech plays in 2017. Many of us were ready to be done with 2016, including me. RIP David Bowie, Prince, Arnold Palmer, and the myriad … Continued

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