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Partner Post: How Top Brands Are Using Rich Push Notifications to Drive Results

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This article originally appeared on Urban Airship’s blog. I recently co-presented a webinar along with POSSIBLE Mobile’s Jeff Hasen to give marketers the tools they need to start using rich notifications in their marketing mix.  According to Forrester, only 8% of the … Continued

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Acceleration 2017: 18 Mobile App Brands Share Key Insights

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Acceleration 2017

Acceleration 2017 A few weeks ago, I attended Acceleration in New York for the second year in a row. Acceleration, presented by mParticle, is a relatively young event that brings together commercial app leaders. The event has quickly become a … Continued

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POSSIBLE Mobile Denver Celebrates Successful Q1 by Giving Back

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Every quarter, POSSIBLE Mobile praises their employees by dedicating a workday to go do something fun as a team. In the past, the event has consisted of baseball games, arcade bars, and even curling, but this year the team decided … Continued

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Count On, and Plan For, Even Greater Expectations from Mobile Users

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I’m hardly the first son-in-law to shake his head at something his wife’s mother said, but I could be the only one to do so as a result of hearing: “How come I can’t stop my Angry Birds game on … Continued

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Scratching the Surface – Why Testing on Mobile is Different

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Every design task reaps benefits from doing user testing. No matter which design space you practice in, user testing provides valuable feedback you cannot get from inside the walls of your design team. However, when it comes to mobile, user … Continued

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