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Bye Bye Project Tango, Hello ARCore

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Bye Bye Tango, Hello ARCore

AR experiences focus around integrating virtual content into the real world through a device’s camera. Weeks after Apple unveiled their SDK, ARKit, Google announced their own AR platform with ARCore. You may be thinking about Google’s initial foray into AR … Continued

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How to Design an Engaging AR Experience

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How to design an Engaging AR Experience

With the recent unveiling of ARKit for iOS and ARCore for Android, augmented reality (AR) has taken the mobile world by storm.  AR apps have popped up across an array of verticals including retail, gaming, travel, education, and healthcare.  In … Continued

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ARKit: Get Ahead of the Enterprise Curve

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With the release of iOS 11 in September, Apple has delivered ARKit, which makes the iPhone the largest augmented reality platform in the world. Much like artificial intelligence, people are enthusiastic about AR, and we have yet to realize its … Continued

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3 things mobile marketers must know ahead of the holidays

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3 things mobile marketers must know ahead of the holidays

This article was originally published on Mobile Marketer. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season that comes with the holidays. Here are three areas to keep an … Continued

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Recap: Mobile World Congress Americas (MWCA) 2017

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Recap: Mobile World Congress Americas (MWCA) 2017

Key Themes & Trends We Heard at MWCA 2017 Mobile World Congress took the event to America this year, specifically to the Golden City. The venue’s floor was full of new products, startup services, and a slew of conversations around … Continued

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