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How ‘out with the old’ can leave you out in the cold

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Even in today’s tech-focused world, marketers should learn from lessons of the past as a vision of the future. Artificial. Virtual. Augmented. Machine-driven. These and other words have entered the marketer’s lexicon. Out with the old. In with the new. … Continued

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The Future of Mixed Reality: A Deep Dive into HoloLens, Meta 2, and Magic Leap

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The Future of Mixed Reality: A Deep-Dive into HoloLens, Meta 2, and Magic Leap

Augmented World Expo & Mixed Reality Last summer, I attended the world’s largest mixed reality (MR) and augmented reality (AR) conference, the Augmented World Expo (AWE) in Silicon Valley. At the center of AWE was the expo floor where hundreds … Continued

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Tech, Tastes, & Tunes: 5 SXSW Takeaways from a Content Strategist

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Private: Tech, Tastes, & Tunes: 5 SXSW Takeaways from a Content Strategist

This year, I was fortunate enough to represent POSSIBLE Mobile at SXSW in Austin, Texas. I was ecstatic to experience the interactive portion of SXSW, explore the city of Austin, and spend time with my colleagues from other POSSIBLE offices. … Continued

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Bye Bye Project Tango, Hello ARCore

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Bye Bye Tango, Hello ARCore

AR experiences focus around integrating virtual content into the real world through a device’s camera. Weeks after Apple unveiled their SDK, ARKit, Google announced their own AR platform with ARCore. You may be thinking about Google’s initial foray into AR … Continued

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How to Design an Engaging AR Experience

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How to design an Engaging AR Experience

With the recent unveiling of ARKit for iOS and ARCore for Android, augmented reality (AR) has taken the mobile world by storm.  AR apps have popped up across an array of verticals including retail, gaming, travel, education, and healthcare.  In … Continued

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