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3 things mobile marketers must know ahead of the holidays

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3 things mobile marketers must know ahead of the holidays

This article was originally published on Mobile Marketer. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season that comes with the holidays. Here are three areas to keep an … Continued

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Acknowledging That You Need a Digital Transformation Is Only Step One

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Acknowledging That You Need a Digital Transformation Is Only Step One

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) Episode 21: Digital Transformation The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and … Continued

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Recap: Mobile World Congress Americas (MWCA) 2017

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Recap: Mobile World Congress Americas (MWCA) 2017

Key Themes & Trends We Heard at MWCA 2017 Mobile World Congress took the event to America this year, specifically to the Golden City. The venue’s floor was full of new products, startup services, and a slew of conversations around … Continued

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5 ARKit Apps You Should Download Today

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ARKit Apps

Our Favorite ARKit Apps for iOS 11 POSSIBLE Mobile is very excited about augmented reality and building apps with iOS 11’s ARKit. We produced a POC for the PGA TOUR, and are excited to get products to the market. Here’s … Continued

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Apple sets up a decision between privacy and personalization

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This article was originally published on The Drum.  While way short of a doomsday scenario, marketers hearing about the coming autoplay video blocking and anti-tracking options on Safari should view the news out of Apple‘s WWDC 2017 as a mandatory call … Continued

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