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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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What Google’s AI-First Direction Means for Marketers

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This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

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A Developer’s Guide to Implementing Chromecast

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With the release of the original Chromecast in 2013, Google immediately had a hit on their hands. Consumers were able to quickly and seamlessly broadcast media from mobile devices onto their TVs. Google also provided a framework for mobile app … Continued

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Going Native

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“Above all else, our brand wants to create a unique experience for our users.” Sound familiar? Being unique is a choice that should be entered into carefully when it comes to mobile design. Users have grown very familiar with their … Continued

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Made by Google Event Announcements

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After weeks of leaks, Google debuted their new line of hardware at today’s Made by Google event in San Francisco. Google Assistant leads the way in moving from a one-size-fits-all experience to, “building a personal Google for each and every … Continued

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