Article

Apple iterates. What’s important for marketers?

Written by:

Apple iterates. What's important for marketers?

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new … Continued

Read more...
Article

Code Signing Updates in Xcode 9

Written by:

Code Signing Updates in Xcode 9

In my last article regarding Xcode 8, I wrote about the latest additions in code signing. Whereas last year Xcode’s headlining feature was automatic signing, this year Apple is giving us more granular, manual control when exporting IPAs from the … Continued

Read more...
Article

Dynamic Typography & Adaptive Layouts

Written by:

Dynamic Typography & Adaptive Layouts

Apple has set an example that accessibility should be a natural, integrated part of iOS. They turned accessibility into a competitive advantage. If doing the right thing isn’t motivation enough, following Apple’s lead and building inclusively means your app can … Continued

Read more...
Article

Best in Show: My Top Picks for UX/UI

Written by:



Favorite UX/UI Features of the Human Interface Guidelines The Android and iOS Human Interface Guidelines not only help make your app beautiful, these features also enhance the mobile experience of your users. Below you’ll find my top picks from the Human … Continued

Read more...
Article

Six Important Ways that Apple’s Revamped App Store Affects Marketers

Written by:



What Marketers Should Pay Attention to with Apple’s App Store Redesign Any objective list of visionary tech companies would include Apple. Yet during its most behavior-changing period – think 2007 when the iPhone came out – Apple’s CEO Steve Jobs … Continued

Read more...