Article

Six Important Ways that Apple’s Revamped App Store Affects Marketers

Written by:



What Marketers Should Pay Attention to with Apple’s App Store Redesign Any objective list of visionary tech companies would include Apple. Yet during its most behavior-changing period – think 2007 when the iPhone came out – Apple’s CEO Steve Jobs … Continued

Read more...
Article

Apple sets up a decision between privacy and personalization

Written by:



This article was originally published on The Drum.  While way short of a doomsday scenario, marketers hearing about the coming autoplay video blocking and anti-tracking options on Safari should view the news out of Apple‘s WWDC 2017 as a mandatory call … Continued

Read more...
Article

What Google’s AI-First Direction Means for Marketers

Written by:



This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

Read more...
Article

Count On, and Plan For, Even Greater Expectations from Mobile Users

Written by:



I’m hardly the first son-in-law to shake his head at something his wife’s mother said, but I could be the only one to do so as a result of hearing: “How come I can’t stop my Angry Birds game on … Continued

Read more...
Article

Welcome to iOS 10

Written by:



iOS 10 hits devices today! What should you be thinking about in order to make sure your app feels right at home on the updated platform? There’s one core philosophy to keep in mind when developing for iOS 10: “…place … Continued

Read more...