Article

The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

Written by:

The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

Note: The following is an excerpt from the author’s new book, The Art of Digital Persuasion. Brands have long been keen on creating relationships with customers and prospects. As you’ve surely picked up by now, it’s the how, the what … Continued

Read more...
Article

Neiman Marcus teaches us to differentiate or else

Written by:



To believe that Dallas-based Neiman Marcus first discovered innovation in its second century is to make an error approximately the size of Texas. One can go all the way back to the day it opened in 1907 to see evidence … Continued

Read more...
Article

How ‘out with the old’ can leave you out in the cold

Written by:



Even in today’s tech-focused world, marketers should learn from lessons of the past as a vision of the future. Artificial. Virtual. Augmented. Machine-driven. These and other words have entered the marketer’s lexicon. Out with the old. In with the new. … Continued

Read more...
Article

Stats Sheet: A Glance at Mobile in Q1 2019

Written by:

Q1 2019

Mobile Stats That Matter Q1 2019 Keeping up all year long is difficult. It’s especially challenging in the first three months of the year when mega-conferences including CES, MWC, and SXSW generate lots of product news and enough promises to … Continued

Read more...
Article

Seven Ways 2019 Will Change the Way We Market, Sell, and Live Our Lives

Written by:

Seven Ways 2019 Will Change the Way We Market, Sell, and Live Our Lives

For marketers in 2019, everything and nothing will change. Ultimately, our businesses will still need to sell stuff. And that will surely be true again in 2020, even 2030, and every decade after that. But, oh, will the how be … Continued

Read more...