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A Glance at Mobile in Q3 2018

More proof came in 2018 Q3 that mobile apps have a bright present and future. There was, however, a cautionary report about the fate of those apps that fail to deliver a great experience. Here is what you need to … Continued

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The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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Being Relevant to Customers Around the Block & Across the Globe

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Being Relevant to Customers Around the Block & Across the Globe - IHG

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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How digital natives (Gen Z) are making mobile the new prime time

Mobile & Gen Z To misunderstand today’s youth (Gen Z) is to view their digital habits as some sort of tectonic shift. Away from the TV set. Away from mass programming. Away from long-established viewing dayparts. For that to be … Continued

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Are We Past the Point of Making Excuses?

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