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What the First 10 Years of the App Store Tells Us About the Next 10

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The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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Being Relevant to Customers Around the Block & Across the Globe

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Being Relevant to Customers Around the Block & Across the Globe - IHG

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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How digital natives are making mobile the new prime time

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How digital natives (Gen Z) are making mobile the new prime time

Mobile & Gen Z To misunderstand today’s youth (Gen Z) is to view their digital habits as some sort of tectonic shift. Away from the TV set. Away from mass programming. Away from long-established viewing dayparts. For that to be … Continued

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Are We Past the Point of Making Excuses?

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mobile marketing

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s … Continued

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Despite Issues, Mobile Provides “A World of Possibilities”

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Despite Issues, Mobile Provides “A World of Possibilities”

POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, looks back on the Mobile Marketing Association’s Impact conference in New York To describe where we are in mobile, one major brand marketer at the recent Mobile Marketing Association’s Impact conference in New York … Continued

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