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Acknowledging That You Need a Digital Transformation Is Only Step One

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Acknowledging That You Need a Digital Transformation Is Only Step One

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) Episode 21: Digital Transformation The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and … Continued

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Great Apps Are Magical, But Magic Doesn’t Produce Them

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Danielle Reubenstein Talks About Her 10 Years in App Making

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential brands are … Continued

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Mobile’s First 10 Years Provide Springboard to What’s to Come

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100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern … Continued

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Avoid the Fate of Creating a One-and-Done App

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Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.  Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The … Continued

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Count On, and Plan For, Even Greater Expectations from Mobile Users

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I’m hardly the first son-in-law to shake his head at something his wife’s mother said, but I could be the only one to do so as a result of hearing: “How come I can’t stop my Angry Birds game on … Continued

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