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The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

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The Art of Creating Emotional Connections on Twitter: How Stacy Minero advises brands

Note: The following is an excerpt from the author’s new book, The Art of Digital Persuasion. Brands have long been keen on creating relationships with customers and prospects. As you’ve surely picked up by now, it’s the how, the what … Continued

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Neiman Marcus teaches us to differentiate or else

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To believe that Dallas-based Neiman Marcus first discovered innovation in its second century is to make an error approximately the size of Texas. One can go all the way back to the day it opened in 1907 to see evidence … Continued

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How ‘out with the old’ can leave you out in the cold

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Even in today’s tech-focused world, marketers should learn from lessons of the past as a vision of the future. Artificial. Virtual. Augmented. Machine-driven. These and other words have entered the marketer’s lexicon. Out with the old. In with the new. … Continued

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And the Machines Will Wrap Us like Blankets…

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Machine learning wrapping us like blankets

Machine learning will soon become a default in tech, not just a ‘nice to have.’ The machines are watching and learning. From our news to our photos, machine learning is starting to influence our lives in subtle ways that will … Continued

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Google I/O 2019 Flash Briefing

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Yesterday, May 7th, 2019, Google’s annual developer conference, Google I/O, took place and announced significant changes coming to the operating system, devices, and introduced new levels of personalization. The opportunities for brands and developers are significant and are included in … Continued

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