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ARKit: Get Ahead of the Enterprise Curve

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With the release of iOS 11 in September, Apple has delivered ARKit, which makes the iPhone the largest augmented reality platform in the world. Much like artificial intelligence, people are enthusiastic about AR, and we have yet to realize its … Continued

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Mobile Marketing: 8 Essentials for Getting it Right

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Mobile Marketing: 8 Essentials for Getting it Right

This article was originally published on Urban Airship’s blog. “Mobile is not a channel. Mobile is an opportunity to transform your business” said Thomas Husson, Forrester VP and Principal Analyst in Urban Airships’s recent webinar. A big part of that transformation is doing … Continued

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3 things mobile marketers must know ahead of the holidays

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3 things mobile marketers must know ahead of the holidays

This article was originally published on Mobile Marketer. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season that comes with the holidays. Here are three areas to keep an … Continued

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Partner Spotlight: POSSIBLE Mobile

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Partner Spotlight: POSSIBLE Mobile

This article originally appeared on the mParticle blog, a certified partner of POSSIBLE Mobile. POSSIBLE Mobile marries strategy, experience, and software development to deliver can’t fail apps across iOS and Android as well as connected devices like Roku, Apple TV, … Continued

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Conference advice: Avoid the buzzwords and getting buzzed

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Conference advice: Avoid the buzzwords and getting buzzed

This article was originally published on The Drum.  For reasons unrelated to festivities post-sundown, in my mind, every conference is tied to a drinking game. The word uttered all too often at mobile marketing conferences from 2007 to 2010 was nascent. I even … Continued

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