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Why in-app search indexing boosts user retention

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Why in-app search indexing boosts user retention

While mobile web and app store search are key acquisition channels, it’s critical to retain users by optimizing your in-app search tools. The average smartphone user is said to have around 80 apps on a single device. Depending on users’ … Continued

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A Glance at Mobile in Q3 2018

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A Glance at Mobile in Q3 2018

More proof came in 2018 Q3 that mobile apps have a bright present and future. There was, however, a cautionary report about the fate of those apps that fail to deliver a great experience. Here is what you need to … Continued

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Fall 2018 Apple Event: Flash Briefing

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Fall 2018 Apple Event

This was a day about more, not less. In contrast to the announcement in the Spring that Apple would give customers the ability to limit usage, the company spent nearly two hours touting additions. These included a lower-priced iPhone XR to … Continued

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What’s Coming with iOS 12 Notifications

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What's Coming with iOS 12 Notifications

At Apple’s 2018 Worldwide Developers Conference (WWDC), they announced a variety of feature additions coming to the iOS 12 operating system, including updates to push notifications. Some of these changes will work with your application out of the box, with … Continued

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Conversation design: The right approach to crafting voice interfaces

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Conversation Design

This article was originally published on VentureBeat. Apple’s App Store launch feels like a distant memory now — the glossy buttons, overused gradient, and harsh drop shadows have faded in the rearview for most of us. Similarly, in a few years … Continued

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