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Mobile Advanced but 2017 Was a Year for Baby Steps in Personalization

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Mobile Advanced but 2017 Was a Year for Baby Steps in Personalization

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most … Continued

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Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

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Digital Agency POSSIBLE Mobile Details How Brands Should Approach Alexa Skills

This interview originally appeared on Kantar Retail’s blog, a fellow WPP company. Next year looks set to be the year of voice. Kantar Retail’s ShopperScape® found that 12% of U.S. households owned either an Echo or a Google Home device … Continued

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Mobile Strategy Essentials: A Q&A with Jeff Hasen

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Mobile Strategy Essentials: A Q&A with Jeff Hasen

This article was originally published on the Carnival.io blog. Mobile Strategy Essentials with POSSIBLE Mobile: A Q&A with Jeff Hasen, Mobile Strategist When it comes to mobile, interacting with your favorite brands is either the greatest experience ever, or is … Continued

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How to Design an Engaging AR Experience

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How to design an Engaging AR Experience

With the recent unveiling of ARKit for iOS and ARCore for Android, augmented reality (AR) has taken the mobile world by storm.  AR apps have popped up across an array of verticals including retail, gaming, travel, education, and healthcare.  In … Continued

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Mobile Gets Credit for Cyber Monday & Black Friday High Sales

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Mobile Gets Credit for Cyber Monday & Black Friday High Sales

Mobile Sales Skyrocket During Cyber Monday & Black Friday This year’s Black Friday and Cyber Monday sales numbers skyrocketed in comparison to previous years, which can be largely credited to mobile. Year after year, we continually hear the phrase “breaking … Continued

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