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Data Platforms to Unify Your App Analytics: mParticle

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mParticle and POSSIBLE Mobile Partnership

Move from Device-Based to People-Based Analytics & Personalization with mParticle. POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be … Continued

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#Hashtag Sports 2017

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#Hashtag Sports

#Hashtag Sports 2017: Sports Industry Remains Leader in All Things Digital Two weeks ago I attended the #Hashtag Sports conference in New York. The conference is all about “The Connected Fan” and although it’s a relatively new event, I was … Continued

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Four Problems Your App’s Architecture Should Solve

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This year marks the 10th anniversary of the iPhone’s launch, but next year marks an even more important 10th anniversary—the launch of the App Store. With the App Store came the app economy and the steady evolution of the app … Continued

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Learn you a Network Security Config for Great Good!

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Learn you a Network Security Config for Great Good!

Last year, Android Nougat (7.0+) introduced the network security config, which can complicate debugging and testing HTTPS calls. Previous versions of Android allowed users to install SSL certificates onto their device that could decrypt all the SSL network traffic on … Continued

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Avoid the Fate of Creating a One-and-Done App

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Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.  Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The … Continued

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