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3 things mobile marketers must know ahead of the holidays

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3 things mobile marketers must know ahead of the holidays

This article was originally published on Mobile Marketer. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season that comes with the holidays. Here are three areas to keep an … Continued

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Recap: Mobile World Congress Americas (MWCA) 2017

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Recap: Mobile World Congress Americas (MWCA) 2017

Key Themes & Trends We Heard at MWCA 2017 Mobile World Congress took the event to America this year, specifically to the Golden City. The venue’s floor was full of new products, startup services, and a slew of conversations around … Continued

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Data Platforms to Unify Your App Analytics: mParticle

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mParticle and POSSIBLE Mobile Partnership

Move from Device-Based to People-Based Analytics & Personalization with mParticle. POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be … Continued

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#Hashtag Sports 2017

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#Hashtag Sports

#Hashtag Sports 2017: Sports Industry Remains Leader in All Things Digital Two weeks ago I attended the #Hashtag Sports conference in New York. The conference is all about “The Connected Fan” and although it’s a relatively new event, I was … Continued

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Four Problems Your App’s Architecture Should Solve

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This year marks the 10th anniversary of the iPhone’s launch, but next year marks an even more important 10th anniversary—the launch of the App Store. With the App Store came the app economy and the steady evolution of the app … Continued

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