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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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Six Important Ways that Apple’s Revamped App Store Affects Marketers

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What Marketers Should Pay Attention to with Apple’s App Store Redesign Any objective list of visionary tech companies would include Apple. Yet during its most behavior-changing period – think 2007 when the iPhone came out – Apple’s CEO Steve Jobs … Continued

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Acceleration 2017: 18 Mobile App Brands Share Key Insights

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Acceleration 2017

Acceleration 2017 A few weeks ago, I attended Acceleration in New York for the second year in a row. Acceleration, presented by mParticle, is a relatively young event that brings together commercial app leaders. The event has quickly become a … Continued

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What Google’s AI-First Direction Means for Marketers

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This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

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Learn you a Network Security Config for Great Good!

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Learn you a Network Security Config for Great Good!

Last year, Android Nougat (7.0+) introduced the network security config, which can complicate debugging and testing HTTPS calls. Previous versions of Android allowed users to install SSL certificates onto their device that could decrypt all the SSL network traffic on … Continued

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