Article

Mobile Strategy Essentials: A Q&A with Jeff Hasen

Written by:

Mobile Strategy Essentials: A Q&A with Jeff Hasen

This article was originally published on the Carnival.io blog. Mobile Strategy Essentials with POSSIBLE Mobile: A Q&A with Jeff Hasen, Mobile Strategist When it comes to mobile, interacting with your favorite brands is either the greatest experience ever, or is … Continued

Read more...
Article

Partner Spotlight: POSSIBLE Mobile

Written by:

Partner Spotlight: POSSIBLE Mobile

This article originally appeared on the mParticle blog, a certified partner of POSSIBLE Mobile. POSSIBLE Mobile marries strategy, experience, and software development to deliver can’t fail apps across iOS and Android as well as connected devices like Roku, Apple TV, … Continued

Read more...
Article

Acknowledging That You Need a Digital Transformation Is Only Step One

Written by:

Acknowledging That You Need a Digital Transformation Is Only Step One

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) Episode 21: Digital Transformation The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and … Continued

Read more...
Article

Put Your Users First, It Benefits the Brand

Written by:



I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

Read more...
Article

Six Important Ways that Apple’s Revamped App Store Affects Marketers

Written by:



What Marketers Should Pay Attention to with Apple’s App Store Redesign Any objective list of visionary tech companies would include Apple. Yet during its most behavior-changing period – think 2007 when the iPhone came out – Apple’s CEO Steve Jobs … Continued

Read more...