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Why in-app search indexing boosts user retention

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Why in-app search indexing boosts user retention

While mobile web and app store search are key acquisition channels, it’s critical to retain users by optimizing your in-app search tools. The average smartphone user is said to have around 80 apps on a single device. Depending on users’ … Continued

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A Glance at Mobile in Q3 2018

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A Glance at Mobile in Q3 2018

More proof came in 2018 Q3 that mobile apps have a bright present and future. There was, however, a cautionary report about the fate of those apps that fail to deliver a great experience. Here is what you need to … Continued

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What’s Coming with iOS 12 Notifications

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What's Coming with iOS 12 Notifications

At Apple’s 2018 Worldwide Developers Conference (WWDC), they announced a variety of feature additions coming to the iOS 12 operating system, including updates to push notifications. Some of these changes will work with your application out of the box, with … Continued

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What the First 10 Years of the App Store Tells Us About the Next 10

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The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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Being Relevant to Customers Around the Block & Across the Globe

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Being Relevant to Customers Around the Block & Across the Globe - IHG

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and discusses how the world’s most influential … Continued

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