Article

How digital natives are making mobile the new prime time

Written by:

How digital natives (Gen Z) are making mobile the new prime time

Mobile & Gen Z To misunderstand today’s youth (Gen Z) is to view their digital habits as some sort of tectonic shift. Away from the TV set. Away from mass programming. Away from long-established viewing dayparts. For that to be … Continued

Read more...
Article

Mobile Gets Credit for Cyber Monday & Black Friday High Sales

Written by:

Mobile Gets Credit for Cyber Monday & Black Friday High Sales

Mobile Sales Skyrocket During Cyber Monday & Black Friday This year’s Black Friday and Cyber Monday sales numbers skyrocketed in comparison to previous years, which can be largely credited to mobile. Year after year, we continually hear the phrase “breaking … Continued

Read more...
Article

Acknowledging That You Need a Digital Transformation Is Only Step One

Written by:

Acknowledging That You Need a Digital Transformation Is Only Step One

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) Episode 21: Digital Transformation The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and … Continued

Read more...
Article

What’s next for mobile technology? This tech CEO weighs in.

Written by:

What's next for mobile? This tech CEO weighs in.

When the first iPhone was released over 10 years ago, few people understood the real potential smartphones had. At the time, there was no app store. There were only your basic iPhone OS applications and access to web browsing through … Continued

Read more...
Article

Mobile’s First 10 Years Provide Springboard to What’s to Come

Written by:



100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern … Continued

Read more...