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Acknowledging That You Need a Digital Transformation Is Only Step One

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Acknowledging That You Need a Digital Transformation Is Only Step One

The Art of Mobile Persuasion Podcast, Jeff Hasen (Mobile Strategist) Episode 21: Digital Transformation The Art of Mobile Persuasion is a book written by POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen. Jeff’s podcast is a play off of his book and … Continued

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What’s next for mobile technology? This tech CEO weighs in.

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What's next for mobile? This tech CEO weighs in.

When the first iPhone was released over 10 years ago, few people understood the real potential smartphones had. At the time, there was no app store. There were only your basic iPhone OS applications and access to web browsing through … Continued

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Mobile’s First 10 Years Provide Springboard to What’s to Come

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100 Million App Downloads Later, POSSIBLE Mobile Eyes 1-to-1 Engagement POSSIBLE Mobile’s Mobile Strategist, Jeff Hasen, interviewed POSSIBLE Mobile CEO, Ben Reubenstein, for episode 20 of Jeff’s podcast The Art of Mobile Persuasion. In the 10 years of the modern … Continued

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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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Acceleration 2017: 18 Mobile App Brands Share Key Insights

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Acceleration 2017

Acceleration 2017 A few weeks ago, I attended Acceleration in New York for the second year in a row. Acceleration, presented by mParticle, is a relatively young event that brings together commercial app leaders. The event has quickly become a … Continued

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