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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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Acceleration 2017: 18 Mobile App Brands Share Key Insights

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Acceleration 2017

Acceleration 2017 A few weeks ago, I attended Acceleration in New York for the second year in a row. Acceleration, presented by mParticle, is a relatively young event that brings together commercial app leaders. The event has quickly become a … Continued

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Apple sets up a decision between privacy and personalization

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This article was originally published on The Drum.  While way short of a doomsday scenario, marketers hearing about the coming autoplay video blocking and anti-tracking options on Safari should view the news out of Apple‘s WWDC 2017 as a mandatory call … Continued

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What Google’s AI-First Direction Means for Marketers

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This article was originally published on The Drum.  For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated … Continued

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Mobile Apps Unlocked

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Mobile Apps Unlocked Vegas

Key Takeaways from Mobile Apps Unlocked (MAU) ’17 A few weeks ago, I attended Mobile Apps Unlocked (MAU) in Las Vegas. MAU is a summit where the mobile growth community gathers annually. I was told in advance that the event … Continued

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