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Betting Some of Your Chips On Mobile Marketing

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Betting Some of Your Chips on Mobile Marketing

Snack giant Frito-Lay solves problems for consumers, often via mobile devices. POSSIBLE Mobile Senior Strategist, Jeff Hasen, interviewed the Senior Director of Marketing for Frito-Lay North America, Bart LaCount, for episode 19 of Jeff’s podcast The Art of Mobile Persuasion. In this … Continued

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Avoid the Fate of Creating a One-and-Done App

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Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.  Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The … Continued

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