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Put Your Users First, It Benefits the Brand

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I architected my first app in 2008 with pre-release tools from Apple. Although the App Store, the phones, and the software tools have improved year over year, there are key principles that can continually guide our interactions with users. The … Continued

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Get Smart About Your Mobile Notifications Strategy to Avoid “Tune Out”

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Brad Gagne, VP of Analytics for POSSIBLE Mobile, says it’s critical to look at a combination of metrics to improve your mobile notifications strategy, your user retention rates — and ultimately your app user’s experience. This post originally appeared on the Urban … Continued

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Push Notification Strategy in iOS 10

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Delight Users and Increase Engagement with Updatable Notifications in iOS 10 Push notifications are a must-implement reengagement strategy for mobile applications. iOS 10 introduces enhancements to make notifications richer including photo, animated gif, and video support. Some of this tech … Continued

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