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Get Smart About Your Mobile Notifications Strategy to Avoid “Tune Out”

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Brad Gagne, VP of Analytics for POSSIBLE Mobile, says it’s critical to look at a combination of metrics to improve your mobile notifications strategy, your user retention rates — and ultimately your app user’s experience. This post originally appeared on the Urban … Continued

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Push Notification Strategy in iOS 10

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Delight Users and Increase Engagement with Updatable Notifications in iOS 10 Push notifications are a must-implement reengagement strategy for mobile applications. iOS 10 introduces enhancements to make notifications richer including photo, animated gif, and video support. Some of this tech … Continued

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