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Making Wearables More Actionable and Valuable

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Making Wearables More Actionable and Valuable

Many of us have been drawn to Apple Watch, Fitbit, and other wearables for their health monitoring capabilities. However, health metrics provided by these devices are often presented without context, which can lead to a misunderstanding of what is being … Continued

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Four Problems Your App’s Architecture Should Solve

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This year marks the 10th anniversary of the iPhone’s launch, but next year marks an even more important 10th anniversary—the launch of the App Store. With the App Store came the app economy and the steady evolution of the app … Continued

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Mobile Dominates Holiday Shopping

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Shopping on mobile devices continued to accelerate through the 2016 Thanksgiving holiday, which brought record breaking sales through mobile apps provided by major retailers. Adobe reported that over $771 million in sales came from mobile devices while Walmart also saw … Continued

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Get Smart About Your Mobile Notifications Strategy to Avoid “Tune Out”

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Brad Gagne, VP of Analytics for POSSIBLE Mobile, says it’s critical to look at a combination of metrics to improve your mobile notifications strategy, your user retention rates — and ultimately your app user’s experience. This post originally appeared on the Urban … Continued

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Creating an Effective Push Notification Strategy

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There is no question that push notifications are changing the way we advance in our daily lives. These brief interruptions cultivate a close relationship between us and our technology. This interaction is no longer restricted to email, phone calls, or … Continued

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