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Avoid the Fate of Creating a One-and-Done App

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Mobile strategist Jeff Hasen, who recently joined POSSIBLE Mobile, is the author of The Art of Mobile Persuasion.  Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, readers of The … Continued

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Going Native

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“Above all else, our brand wants to create a unique experience for our users.” Sound familiar? Being unique is a choice that should be entered into carefully when it comes to mobile design. Users have grown very familiar with their … Continued

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Scratching the Surface – Why Testing on Mobile is Different

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Every design task reaps benefits from doing user testing. No matter which design space you practice in, user testing provides valuable feedback you cannot get from inside the walls of your design team. However, when it comes to mobile, user … Continued

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