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Is limiting the unlimited the way to serve the mobile appetite?

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Is limiting the unlimited the way to serve the mobile appetite for users?

The all-you-can-eat buffet has been described in Food and Wine magazine as “the epitome of American gluttony.” That title is now in jeopardy. To hear Apple and Google these days, mobile has become for some like the Bloomin’ Onion, or … Continued

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WWDC 2018 Flash Briefing

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WWDC 2018 Flash Briefing

Apple’s Worldwide Developers Conference, WWDC 2018, introduced significant changes coming to platforms and the Apple ecosystem as a whole. The highlights and ramifications for app owners and developers are included in POSSIBLE Mobile’s flash briefing. To receive the flash briefing, … Continued

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Swift Codable Protocol Part I: Why Codable?

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Swift Codable Protocol Part I: Why Codable?

Codable; the data-parsing dream come true! TLDR; Data parsing is a necessity in most mobile application development. Theoretically, parsing methods are straightforward and predictable, but in reality they can be complex and prone to bugs. As an application’s scope is … Continued

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Dynamic Typography & Adaptive Layouts

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Dynamic Typography & Adaptive Layouts

Apple has set an example that accessibility should be a natural, integrated part of iOS. They turned accessibility into a competitive advantage. If doing the right thing isn’t motivation enough, following Apple’s lead and building inclusively means your app can … Continued

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Six Important Ways that Apple’s Revamped App Store Affects Marketers

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What Marketers Should Pay Attention to with Apple’s App Store Redesign Any objective list of visionary tech companies would include Apple. Yet during its most behavior-changing period – think 2007 when the iPhone came out – Apple’s CEO Steve Jobs … Continued

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